The takeaway didn’t survive the crisis…but it took on local and authentic accents. Real hamburger fast food is here and it’s really good!
What’s warmer than a good burger? Les Burgers de Lucien launches the takeaway burger kiosk concept modeled after Pizza Kiosks… and for good reason, the founders are the same. A new brand with great experience that develops in a network of independents. Your goal? Offer a menu of quality hamburgers made with French products and to take away. And success is already here! Meeting with Arnaud Nivaggioli, co-founder of Burgers de Lucien.
Les Burgers de Lucien: an inspired new concept?
Les Burgers de Lucien is a new gastronomic and family adventure. The first name Lucien is both a personal memory as it was carried several times in my family, in previous generations and a given name that recalls craftsmanship, authenticity, work well done, “old fashioned”. , although today we still know how to do a very good job!
Les Burgers de Lucien is a family business whose founders are also those of Kiosques à pizza. The brand resumes this original and efficient economic model with quality recipes and products. Today Le Kiosque à Pizza is the second takeaway food chain in France.
The idea of Les Burgers de Lucien is to offer gourmet and quality hamburgers with French products, combining creativity and tradition in the recipes.
In 2022, the brand’s first full year of operation, we will have 8 points of sale, 20 will open in 2023 and 100 will be open in 5 years.
So the brand is both new and very experienced – an asset to our members.
Precisely, Lucien’s Burgers is not a franchise, why this choice?
Les Burgers de Lucien brings together partners who invest in a kiosk equipped and ready to operate. Only a supply contract binds us, that is, members are obliged to order breads, meats, sauces, vegetables, etc. to the suppliers we have selected.
In return, we manage brand knowledge, support them in their development, train them, control the quality of products and recipes and advise them.
It is a win-win system, where the partner earns all the fruits of his work, without deductions from the network and where the brand develops through the motivation and involvement of its members.
Is this the reason for the significant profitability of kiosks?
Absolutely. With an average of 45 hamburgers a day, the turnover generated is 170,000 euros without taxes, that is, a net monthly remuneration of 3,500 euros.
We install our kiosks in towns of between 1,000 and 8,000 inhabitants in supermarket parking lots, car washes, places close to an attractive location.
They are cities where the supply of restaurants is low, with a real need. We have the necessary commercial space to quickly develop our Kiosks while providing a real service to the population that values hosting a gourmet, accessible and quality proposal.
What is the secret of Lucien’s famous recipes?
Product quality and regions! Our hamburgers and accompaniments are 99% French. The products are fresh, selected for their quality. The meat is therefore Salers Angus beef, the sauces are made and produced in the South West, the vegetable fillets are produced in the Oise.
Another particularity, the map! Each kiosk offers 8 hamburgers. 5 recipes are national and therefore found in all kiosks, 1 is custom and two are recipes made according to customers and regional products. My own kiosk near Meaux has a Briard, au Brie on its menu…and it’s a hit. France is rich in its terroirs, it is a great source of inspiration for our partners: duck breast burger, Savoy cheese, more or less spicy sauce… The brand also encourages the integration of local drinks in the menu, be it a craft beer or a regional cola.
The recipes leave a lot to choose from: each recipe is available in two breads, three different toppings, beef, chicken or vegetables, a choice of sauces… Vegan or not, everyone will find a wide selection with always quality products and fresh .
Lucien’s Burgers received a very warm welcome and the development of the brand is dynamic. Our experience in leading large networks is a real asset in these phases of strategic development and support to partners in the success of their business.
This content was produced in partnership with SCP. BFM Business editorial staff was not involved in the production of this content.