For the flame-grilled meat specialist, it is not easy to become the first fast food chain to offer the most extensive vegetable offer on the French market. And yet. A few months after launching the Veggie King, Burger King® France is moving forward and now offers the plant-based alternative to 3 of its best sellers.
For burger lovers who also want to cut back on meat consumption: you don’t have to choose, we’ve got you covered. After launching Veggie King, we are proud to be the first brand in our category today to offer the widest selection of veggie recipes to our customers.
And that’s how the Veggie Whopper®, Veggie Steakhouse and Veggie Big King® XXL found their place on the menu alongside the original recipes. And for a long time.
The beginning? We keep our delicious original recipes – obviously – but leave the option for our customers to replace the beef with minced vegetables, grilled, made from wheat, soy and spices. And, of course, without artificial colors, flavors or preservatives, as in all our burgers.
” At Burger King, the real king is the customer! And today there are a few who want to keep coming and having fun with us while also wanting to reduce their meat consumption. Offering a vegetarian version of our iconic recipes is in tune with this growing expectation, providing the same taste and quality requirements as our original recipes. Today we are the most advanced hamburger brand in this segment in France, which is a real satisfaction. »explain Jérôme Tafani, CEO of BURGER KING® France.