It all started with a bet with a famous Twitter user named Arkunir. A few months later, Burger King launched a new burger: the Arkunir Burger. Explanations
the hamburger already sold out in some restaurants. Tuesday the 13th SeptemberBurger King has launched a new burger available for two weeks: “theArkunir burger“. “Twitter’s Chosen One,” as it’s called on food-ordering platforms, is made with a brioche, salad, tomatoes, onions, old-fashioned mustard, ketchup, cantal cheese and grilled meat . Nothing special about this composition. , some would say. What does this burger do particularthis is its story, from its creation to its sale to Burger Kings in France.
A story in three acts
Shortly before summer, Arkunir, protagonist of Twitter followed by more than 475,000 peoplelaunches an appeal to the various major brands of fast food because he wants to have his own hamburger. And this idea is born from the Cauet Burger, a hamburger with three minced steaks created in 2006 by the brand quick like Cauet, radio presenter at NRJ. Then Arkunir posts a tweet, a message on Twitter.
Very reactive and creative in social networks, the communication teams of Burger King France jump at the chance. In turn, they publish a tweet: an image that crosses out the name of their most famous hamburger, the can I and replace it with “Arkunir’s hamburger”. Your message? It only becomes real if this post is retweeted, i.e. shared, 100,000 times.
On June 24, a Only 3 hours, the challenge is met. The famous sign does not deflate and lives up to its promise. But one point is clear: Burger King will not change the name of its star burger. Instead, they propose to create a new one. A few days later, the fast food account announces that it has an arranged date with the 19-year-old Frenchman.
After the discussions, the Twittos also present on the Twitch streaming platform get the Burger King deal: Twitter users choose the recipe for the future hamburger. Choice of bread, cheese, sauce, raw vegetables, presence or absence of pickles… During 24 hours, seven online surveys allow you to choose your preferences. Only ingredient imposed: ground beef or vegetables. And so the final recipe was born.
Later, Arkunir shares many messages received from Burger King employees showing him the received packages full of packaging for the new burger or recipe displayed in the kitchens.
Subject to stock, the Arkunir Burger will be available during two weeks at all Burger Kings in France at the price of 8 euros. A version vegetarian was also created, the “Veggie Arkunir Burger”, with a chopped vegetables “grilled over the flame.”